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Business Marketing Strategies
This page contains a list of advisories, articles and reports about maximising your marketing strengths.
If these are approached with an open mind, and at least some of the ideas adopted, then there is no reason why your business shouldn't accelerate to the top of your league, as long as they are correctly and fully implemented and are consistently applied.
The successful business person is the one who does different things, is innovative, and gets on with it.
What is it that customers really value most?
Ask any marketing guru how to improve your "customer experience" and pearls of wisdom will flow forth. Then ask them what is it that customers really want from us, and the answers may then be less effusive. In discussions about marketing, we, the marketing organisation, the consultants, and the gurus, all talk endlessly about providing ‘customer value’.
But what exactly is customer value? What exactly are the benchmarks by which our consumers measure our performance? click on title to see full article
Richard is a qualified practicing Chartered Accountant and Business Consultant with over 27 years of hands on experience helping small, medium and larger sized businesses grow in size and strength. Based in Kent, UK, with clients nationally, his skills, knowledge and unique approach, together with structured tax planning, has enabled dozens of his clients to achieve levels of turnover, efficiency, profitabilityand cash retention well in excess of expectation.